brand system

Searchlight.

Nothing escapes the beam. TracerKit sweeps the dark for lost pixels — atmospheric, precise, a little cinematic. Full rules in docs/BRAND.md.

Logo
TracerKitBeam rising to a caught pixel. Mark stays gold; wordmark inherits text color.
Color roles
Background
#0B0A12
Surface
#131120
Text
#EFEDF7
Text muted
#928FA6
The beam
#F5D061
Violet
#8B7CF6
Healthy
#8FE388
Alert
#F0544F
Type
Space Grotesk — display, with gold emphasis.
display headlines · 500/700 · emphasis by color, never italics
Instrument Sans carries all UI and body text.
font-sans · the workhorse
IBM Plex Mono — keys, timestamps, event_names, KICKERS.
font-mono · 400/500 · uppercase kickers tracked .18em
Motifs in action
badgein the lightflickeringgone dark

Status voice on marketing surfaces: in the light / flickering / gone dark. The dashboard keeps functional labels.

Don't
  • ✗No light mode — the dark is the brand.
  • ✗The beam gold is for CTAs, focus, and lit states only. Never decoration.
  • ✗No serif in dashboard UI chrome; display headlines only.
  • ✗Space Grotesk has no italics — emphasis is gold color, never a synthesized slant.
  • ✗Max one dot constellation per page; glows only on things that are on.
  • ✗White-label orgs never see TracerKit marks.
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