about
Built after ten days of missing data.
TracerKit started inside Conversion Factory, a growth agency, while setting up ads for its own sites.
The custom-code section of every site kept growing: analytics, each ad platform's pixel, a few more tracking snippets. Hard to manage, easy to break, and nothing to say whether any of it was actually firing.
Then a merge conflict quietly removed the analytics script. Nobody noticed for about ten days. Ten days of decisions made on data that wasn't there, and no tool that would have said a word.
Tag managers solve the first half of that: get the scripts out of the code. Nobody was selling the second half in plain English. Did the Meta Pixel fire on the last real purchase? Does our count match what Meta says? Tell me the moment it breaks. That's what TracerKit is built around.
TracerKit is built by Corey Haines, founder of Conversion Factory. This site is tracked with TracerKit's own loader.
what we believe
Tracking should be boring.
Tracking config doesn't belong in your codebase.
Pixels change on a marketing schedule, not a release schedule. Keeping them outside the repo means a merge can't delete what was never in the code.
Installed isn't the same as working.
The hard part was never pasting a snippet. It's knowing, a month later, that every tag still fires with the right value on real traffic.
Plain English beats raw logs.
A marketer should be able to read what's wrong and what to do about it without opening a network inspector.
Flat prices, no metering.
A good sales day shouldn't come with a surprise tracking bill. Every paid tier is a flat price per site.
Stop guessing whether your tracking works.
Tag management is free forever, and your first sweep takes 30 seconds.