integration recipes

Every conversion your site can't see, sent server-side.

Bookings, form fills and payments happen off your page, where no pixel fires. Point the tool at a TracerKit webhook and the conversion reaches your ad platform with the visitor's click ids and hashed email — matched, deduped, and verified.

fromto Metato Google Adsto GA4to TikTok

Calendly

meeting_booked

Calendly → MetaCalendly → Google AdsCalendly → GA4Calendly → TikTok

Typeform

form_submitted

Typeform → MetaTypeform → Google AdsTypeform → GA4Typeform → TikTok

Stripe

purchase

Stripe → MetaStripe → Google AdsStripe → GA4Stripe → TikTok

Zapier

conversion

Zapier → MetaZapier → Google AdsZapier → GA4Zapier → TikTok

Every recipe runs on the same conversion webhook, so anything that can POST JSON — Make, n8n, your own backend — works through the Zapier recipe.

First, see what your site sends today.

The free sweep grades your server-side readiness before you connect anything.

Sweep my siteStart free